Privacy policy
Privacy Policy
Effective Date: October 2024
At Labelisten International SARL, we are committed to protecting your personal data. This privacy policy explains how we collect, use, and share information when you visit our website, pouches.com, in accordance with the General Data Protection Regulation (GDPR), Luxembourgish law, and the California Consumer Privacy Act (CCPA). If you are a California resident, additional rights under the CCPA are explained below.
1. Data Controller
The data controller under the GDPR and other applicable privacy laws is:
Labelisten International SARL
19 Rue de Flaxweiler
6776 Grevenmacher
Luxembourg
Phone: +352 20 60 56 80
Email: privacy@pouches.com
Website: pouches.com
VAT Number: LU35773342
2. Collection and Use of Personal Data
a) Visiting Our Website
When you visit our website, certain data is automatically collected and stored in server log files. This data includes:
• IP address
• Date and time of access
• Name and URL of the files accessed
• Referrer URL (the website from which you arrived)
• Browser type and possibly your device’s operating system
• Name of your internet service provider.
This data is used solely to ensure the website operates smoothly, maintain security, and improve our services (Art. 6(1)(f) GDPR). This information does not directly identify you as an individual.
b) Use of Our Online Store (Shopify)
Our online store is operated via Shopify, which collects and processes personal data for order fulfillment. This includes:
• Name, address, and email address
• Payment information (such as credit card data)
• IP address, browser type, and device information.
This processing is necessary to fulfill our contractual obligations to you (Art. 6(1)(b) GDPR). Shopify stores your data on servers in the United States and Canada. Shopify is certified under the EU-U.S. Data Privacy Framework, ensuring an adequate level of data protection. For more information, please review Shopify’s Privacy Policy.
c) Google Analytics 4
We use Google Analytics 4 to analyze how visitors interact with our site. Google Analytics uses cookies to collect anonymous data such as:
• IP address (anonymized)
• Usage data (pages visited, time spent, interactions)
• Device information (type, operating system, browser type).
These data are transmitted to Google’s servers in the United States. Google anonymizes your IP address before transmitting it. Data processing is based on your consent (Art. 6(1)(a) GDPR).
You can withdraw your consent to the use of Google Analytics at any time by clicking here or by adjusting your browser’s cookie settings. For more details, see Google’s Privacy Policy.
d) Calendly
We use Calendly to schedule appointments online. Calendly collects personal information such as:
• Name
• Email address
• Appointment date and time.
These data are used solely for scheduling purposes. Processing is necessary to provide this service (Art. 6(1)(b) GDPR). Calendly stores your data on U.S. servers and is certified under the EU-U.S. Data Privacy Framework. You can read more in the Calendly Privacy Policy.
3. Meta Retargeting
We use retargeting technologies provided by Meta (which includes Facebook and Instagram) to show you relevant ads based on your interaction with our website. This allows us to deliver personalized content and improve your overall experience with our brand.
How It Works
When you visit our website, Meta may place a cookie or similar technology on your device. This cookie collects information such as:
• The pages you visit on our website
• The actions you take (e.g., adding items to your cart)
• Your IP address and device type.
This information is then used to show you tailored ads on Facebook, Instagram, and Meta’s partner network based on your interests and previous website activity.
Data Sharing and Use
We do not share any personally identifiable information (PII) with Meta. The data used for retargeting is anonymized and used solely to display personalized ads on Meta platforms.
Meta’s Privacy Policy governs how they collect, use, and share information across Facebook and Instagram. You can review their policy here: Meta Privacy Policy.
Opting Out of Meta Retargeting
If you would like to opt out of seeing ads based on your activity on our website, you can adjust your settings directly through Meta:
• Facebook Ad Preferences: https://www.facebook.com/ads/preferences
• Instagram Ad Preferences: Manage through your Facebook Ad settings or via Instagram settings in the app.
You can also adjust your browser settings to block cookies or use tools like Your Online Choices for further control over targeted advertising.
4. Google Retargeting and Demographics
We use Google’s advertising services, including Google Ads and the Google Display Network, to deliver personalized ads based on your activity on our website. These services help us display relevant advertisements to you after you’ve visited our site, as well as provide insights into the demographics and interests of our visitors.
How Google Retargeting Works
When you interact with our website, Google may place a cookie or similar tracking technology on your device. This cookie collects information such as:
• Pages you visit on our website
• Actions taken on the site (e.g., product views, form submissions)
• Device information and IP address.
Google then uses this information to serve you personalized ads on websites across its network, including Google Search, YouTube, and Google’s partner websites.
Demographic and Interest Reporting
We also use Google Analytics’ Demographics and Interest Reporting features to better understand our website visitors. This feature allows us to see aggregated, anonymized data about user demographics (such as age and gender) and interests, helping us tailor our content and offerings.
This data is collected through cookies and Google advertising identifiers and does not include personally identifiable information (PII). It is used to improve your experience with our brand and to enhance the relevance of our marketing efforts.
Data Sharing and Use
We do not share personally identifiable information (PII) with Google as part of our retargeting efforts. Google uses the collected data to display ads that match your interests, but it does not provide us with any personally identifiable details about you.
You can learn more about how Google collects, uses, and shares data through its privacy policy: Google Privacy Policy.
Opting Out of Google Retargeting and Demographics Tracking
You have the option to control how Google uses your data for advertising. You can opt out of Google’s personalized ads and demographic tracking by visiting the following tools:
• Google Ads Settings: https://adssettings.google.com
• Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
Additionally, you can adjust your browser’s cookie settings or use third-party tools like Your Online Choices to further control how your data is used for advertising.
5. Sharing of Personal Data
We share personal data with third parties only in the following situations:
• If you have given your explicit consent (Art. 6(1)(a) GDPR),
• To fulfill contractual obligations (Art. 6(1)(b) GDPR),
• To comply with a legal obligation (Art. 6(1)(c) GDPR), or
• To protect our legitimate interests (Art. 6(1)(f) GDPR), such as sharing data with payment processors or delivery services.
6. Cookies
Our website uses cookies to enhance functionality and user experience. Cookies are small text files stored on your device. We use both essential cookies and cookies for analytics (e.g., Google Analytics).
The use of cookies for analytics and tracking is based on your consent (Art. 6(1)(a) GDPR). You can adjust your cookie preferences at any time through your browser settings.
7. Payment Processing
We use external payment service providers to process your payments. These providers receive the information necessary to process the payment. Payment processing is based on contract performance (Art. 6(1)(b) GDPR). Each payment provider may store data according to its own privacy policy. We encourage you to review their respective privacy policies.
8. Retention of Data
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by legal obligations (e.g., tax obligations).
9. Your Rights
Under the GDPR, you have the following rights:
• Right of access to your data (Art. 15 GDPR),
• Right to rectification of incorrect data (Art. 16 GDPR),
• Right to erasure (“right to be forgotten”) (Art. 17 GDPR),
• Right to restrict processing (Art. 18 GDPR),
• Right to data portability (Art. 20 GDPR),
• Right to withdraw consent at any time (Art. 7(3) GDPR),
• Right to object to the processing of your data (Art. 21 GDPR).
You also have the right to lodge a complaint with a supervisory authority if you believe your data is being processed unlawfully (Art. 77 GDPR).
In Luxembourg, the relevant supervisory authority is:
Commission nationale pour la protection des données (CNPD)
1, avenue du Rock’n’Roll
L-4361 Esch-sur-Alzette
Luxembourg
Website: www.cnpd.lu
10. CCPA Notice for California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you certain rights regarding your personal data. As a B2B website, we comply with CCPA regulations, including:
• Right to know the categories of personal data we collect and the purposes for which they are used.
• Right to delete your personal data, subject to certain exceptions.
• Right to opt out of the sale of your personal data. We do not sell personal data.
• Right to non-discrimination for exercising your rights under CCPA.
If you wish to exercise any of these rights, please contact us at datenschutz@pouches.com. You may also designate an authorized agent to submit a request on your behalf.
For further details, see the California Consumer Privacy Act.
11. Modifications to This Privacy Policy
We reserve the right to amend this privacy policy to reflect changes in legal requirements or technical developments.
